Summary
I’m a web designer, front-end developer, and digital marketing specialist with over ten years of experience. I have in-depth experience in front-end web design and development for websites ranging from small, static sites to enterprise-level content management systems. I’m interested in mid-to-senior level front-end web designer, web developer, UX designer, or email marketing positions in or near the downtown San Diego area.
I have experience in processes along the entire development process:
- Defining project requirements and scope
- Defining user personas and other UX requirements
- Designing concepts and providing mockups using Adobe Creative Suite
- Creating workflows and wireframes
- Managing architecture and taxonomy
- Hand-coding templates for static sites, or providing code for incorporation into CMS templates
- Creating style guides and strategy for content
- Providing content layout and management
I also have skills and experience in Google Analytics measurement and reporting, and in HTML email design and deployment using the popular email applications ExactTarget and MailChimp.
Technical Skills
Web Design and Development: Adobe Creative Suite (5, 6 and CC), HTML, CSS, Javascript, jQuery
Content Management Systems: PHP-based, Oracle Stellent, Ektron CMS
HTML Email Applications: ExactTarget, Mailchimp, Pardot Marketing Automation
UX Processes: Information Architecture, Content Strategy, SEO, Taxonomy, Wireframing, Workflows
Analytics and Reporting: Google Analytics code placement, measurement, manual and automated reporting.
Other: Microsoft Office, Client relations
Job History
AMN Healthcare, San Diego, CA
Web Development Specialist
May 2013 to Present
My main duties included the design of web and mobile templates for the Ektron content management system to reflect and expand on the corporate and service brands. I also designed, coded and deployed HTML email templates and online newsletters using ExactTarget. I provided content management contribution, support and troubleshooting for the Ektron CMS. I designed various web graphics using Adobe Creative Suite for use in online advertising and social media such as Facebook, LinkedIn, and Google+.
In addition to my usual duties, I also provided design and development of HTML email templates and landing pages for AMN’s new E-mail marketing automation initiatives, using the Pardot marketing automation application.
Fairview Health Services, Minneapolis, MN
Interactive Marketing Consultant
October 2011 to June 2013
My duties included the design and development of web templates on the Oracle Stellent CMS, to reflect and expand the corporate brand. I also developed information architecture and content strategies for online content and interactive marketing tools. I designed, deployed, and analyzed HTML email templates, forms, and online newsletters for internal and external business groups to be viewable on desktop and mobile platforms. I developed strategies and processes for SEO, and web analytics reporting. I researched new applications and methods for use within various business groups, and trained associates in processes and methods for the development of interactive marketing materials. I worked with associates across various business groups to educate, develop strategies, and make recommendations on interactive marketing processes.
In addition to my regular duties, my major projects at this position included:
- The design and development of new templates, architecture and content strategy for several areas of the corporate websites
- The development of HTML e-mail marketing processes, designs and various deployment strategies for internal and external communication initiatives
- The development of tracking and reporting processes for the corporate websites and HTML email marketing campaigns using Google Analytics
- Development of Google Plus social media strategies to align with PPC campaign objectives
Medtronic USA Inc., Fridley, MN
Web Design Consultant
September 2008 to October 2011
As my regular duties, I developed and maintained web content on the Oracle Stellent CMS to maximize functionality and reflect the corporate brand. I also designed and maintained websites, email templates, forms, and online newsletters for internal and external business groups to be viewable on desktop and mobile platforms.
My major projects at this position included:
- Updating the CRDM Product Performance Report website to reflect current performance of all associated cardiovascular devices
- Designing, developing and maintaining websites for internal initiatives
- Content layout design and development for Health Care Professionals website section
Freelance Web Designer, Minneapolis, MN
July 2003 to November 2008
I developed print and online marketing materials for small business groups, including small websites, logos and branding, and print collateral.
Saint Mary’s University of Minnesota, Minneapolis, MN
Web Communications Specialist
June 2004 to April 2008
As my regular duties, I was responsible for the creation of department website templates and using the University’s PHP-based content management system. Designed static sites for internal and external academic departments. Developed and deployed HTML e-mail campaigns for internal and external audiences.
My major projects at this position included:
- Managing the creative aspect of the redesign and development of the University’s website; my responsibilities included template design, architecture, taxonomy, and usability testing.
- Design, development and deployment of University-related and campaign-specific HTML email campaigns
KDV Technology, Inc., Saint Cloud, Minnesota
Web Designer
May 2002 – July 2003
I designed, developed and maintained websites for small business clients. I also developed and maintained content on the corporate website. I contributed to the UI design for the company-developed, web-based scheduling application. I designed and updated corporate print marketing materials. As part of my client relation duties, I frequently met with external clients to obtain requirements, make strategic recommendations, and develop products according to client needs and specifications.
Curtis Marketing Group, Saint Joseph, Minnesota
Freelance Graphic Designer
September 2000 to May 2002
My duties included interpreting the business needs of clients and designing logos, letterhead, brochures, and related marketing materials for small businesses, mostly dental groups.
Education
Bachelor of Science in Marketing
June 2006 to December 2011
Associate of Science in Advertising and Web Design
September 2000 to May 2002