Overview
My role in this project included the design and development of dynamic HTML email templates for the AMN Healthcare brand umbrella. Each template is made of self-contained components that each get applied to a specific list of potential users, depending on their progress through the conversion funnel of the specific website they visited.
Challenges:
This project involved the acquisition of a new web-based marketing automation application called Pardot. In addition to the usual challenges of HTML email design and development, I also spent a significant amount of time self-educating myself on Pardot’s process in order to meet expectations.
Services
HTML Email / Marketing Automation / Pardot
